I’ve just returned from CTIA Entertainment ’07 in San Francisco, and there’s not much to talk about. Very little hype this year all around. Sure, people were still talking about mobile marketing and mobile advertising, but there’s a realization that this is going to take a little time to develop—it’s still merely hype.
Last year at CTIA Entertainment in LA, mobile TV was a hot topic, and it returned again this year, but with more of a focus: what content should utilize mobile broadcast networks (like DVB-H, MBMS, or MediaFLO) and which content is better suited for unicast streaming. There’s no consensus other than the notion that streaming network video (traditional TV) is better suited for broadcast. I suspect that over the next 6-12 months, this conversation will intensify as the mobile ecosystem establishes business models that work for mobile video and mobile broadcast, and the differences between mass personalization and micro-personalization of content and consumption (to be covered in a future post).
